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Si algo hay que reconocerle a POZZ es su creatividad, desde la campaña de Firefox que muchos blogs han linkeado (y que según sus numeros fue vista por más de medio millón de personas en menos de una semana) hasta su “oferta en eBay” pero ahora una nota en Clickz pone en duda la efectivdad del recurso cuando tenés una buena comunidad de usuarios:

“Viral marketing has been around nearly as long as e-mail. When you get right down to it, people are insane sharers, especially on the Web. It’s our nature to want to pass great things along to family, friends and colleagues. Pass-along is largely about wanting the semi-authorial credit that comes from introducing someone to something entertaining. The thing itself is a stand-in for your own sense of humor, worldview, politics, taste, etc. You must pass it on as soon as you realize its cool, even if you haven’t gone through the whole experience, because you get no cool credit if your recipient already received it from someone else. How many times have we forwarded something, only to get a response like, “I’ve already seen this.”? Who wants to be second?”